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Nate Dern is a writer.

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Brooklyn, NY
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Nate Dern is a writer.

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July 17, 2010 Nate Dern

Me: Man, this Old Spice ad campaign is pretty great. Innovative. Funny. I like it. 

My girlfriend: Yeah, it’s good. 

Me: Huh…I remember that Axe body spray has had some funny commercials too…do you think that maybe deodorant companies have to have such smart ad campaigns because deodorant is such an utterly unnecessary product? 

My girlfriend: Well, it might seem unnecessary to you, but most people buy deodorant. 

Me: Most people? 

My girlfriend: Yes. 

Me: Really?

My girlfriend: Yes. 

Me: I dunno. I once heard that if instead of spending all the money we spend on the manufacturing, distribution, and buying and selling of deodorants and perfumes we instead spent that money on clean drinking water we could provide 10 billion people with clean drinking water.

My girlfriend: You are stinky.

Tags deodorant, old space, advertising
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